What is Digital Marketing?
Digital marketing is a branch of marketing that uses online-based digital technologies like Mobile phones and computers to promote a product or service. We live in an era where everybody is digital.
From ordering food to grocery, from paying bills online to the Google pay app, from booking an online taxi to book a flight. Everything which makes for giving us better and comfortable lives is just one click away from us.
But, do you even pay attention to how you will come to know about all these services running by the various companies? If no, then here is the answer to it.
The only obvious yet, effective answer to it is “Digital Marketing”. If you are running a business taxi, but you are not promoting it online then it simply means you are not existing for the consumers anywhere in this world. So, Digital Marketing plays an essential role in advertising and then creating awareness about your services.
According to Statista, more than 4.5 billion people use the internet on a daily basis. This means that more than half of the world's population uses the internet. So as a company it is of utmost importance to not only advertise your services by following the traditional way but also digitally.
The beauty of digital marketing is that you can advertise your services by targeting a specific audience. Let’s say you’re a taxi company based in Kiel, and you want to have more customers. Local people in Kiel would probably call a taxi company because they know the number of a taxi company. But if you are new in Kiel or on vacation you won’t have this number. So the first thing you do is go online and type in Google ‘’ Taxi Kiel‘’. With this keyword, the taxi companies will show up in the search result. Then you can click on the first website and book a comfortable, reliable, and cost-effective ride for yourselves or your known ones.
So this is why digital marketing works so well in today’s time because now you have the powerful magic wand in your hand to attract more customers to your websites.
Advantages of Digital Marketing:
Omnipresence on social channels:
Digital Marketing not only helps in creating awareness but also helps in interacting with the customers. Like if you have omnipresence visibility on all the social channels then your visibility hit in their mind for taking the services of the company in the coming days. In addition to all this, you should update your profile on time to time basis and also keep on publishing the post with attractive images and catchy tag lines. So that more and more users will get to learn about you, also you can make some interesting yet short tag lines for your services. So that, it is set on their mind.
Email Marketing:
It is another important way to target the users like if you have an email address of your old customer then you can lure them by offering them special discount offers on services. This way helps in retaining your old customers. Most of the companies forget about this method but do use this technique. You can also make good and attractive content samples relevant to your services and then send them to your various old clients. Also, you can send them a personalized email for thanking them because they take your services. Your content should be catchy enough which will force the user to read it.
SEO:
You must use SEO for your website which helps in increasing the ranking of the website on the Search Engine Ranking Page. If you already have a well-designed website for your business, you can evaluate your SEO. It is basically when your search for a specific keyword on search engines, in our case taxi Kiel. When you search this keyword up on Google the top 5 websites show up. This means search engines love these websites because they give value to their customers. They have good content, a well-designed website, and a lot of backlinks. SEO is not a one-time investment, you have to at least invest 6 months of your time and money before you can see any progress. But once you have reached the top 5 websites you will have free customers on daily basis. About 67% of clicks are done in these top 5 pages. There goes a joke around the internet which says if you want to hide a dead body, hid it on the second page of Google. The reason everybody is making this joke is that nobody ever goes to the second page of Google if they are searching for something.
Costs of Digital Marketing:
Most people assume that it can cause holes in their pockets but the Cost of digital marketing is just like regular marketing, it really depends on your budget. If you have a high budget you can advertise on many digital platforms and test different ads. If your budget is low you can just focus on 1 platform like Google and try to get the most conversion out of your ads. In addition to regular marketing, digital marketing is a bit cheaper. In most cases you pay per click, so as long as people don’t click you won’t have to pay. Other than this, if you are not facing any budget crunch then you can opt for the Google Paid ads which help you to get the number of clicks through organic methods.
So these all are some of the digital marketing techniques which help in creating awareness and then turned into brand authority. Last but not the least, you can also use short yet effective video content which describes your services in an attractive manner.
SchnelleinTaxi is one of the leading and reputed taxi companies in Germany. This company got the best position on the Google search result page. This happens not only by applying these digital marketing tactics but also by providing the best taxi service in Hamburg, Germany. It is known for providing a reliable, comfortable, and memorable traveling experience to its passengers. In this Covid 19 Pandemic, all our taxis are corona proof which will help you to stay safe during the journey without any interruption.
Read Also: Finding the best taxi service in Hamburg, Germany?
